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RESUME

Resume
Professional
Profile

I am the Communications Director at Fair and Just Prosecution, where I craft messaging and strategy to push for reforms in the criminal legal system and expand awareness and impact of the reform-minded prosecutor movement. I have a Master of Public Administration and more than eight years of experience helping non-profits and political campaigns amplify their messaging, incorporate data-driven practices, and establish innovative organizational systems and programs. I bring a diverse and well-rounded set of skills to the table, including writing, community engagement, digital communication strategy, professional and leadership development programming, and staff training and management. I am passionate about using my experience to help organizations enhance their impact, particularly in the areas of criminal justice reform, racial justice, voting rights, education, and women's rights.

Skills

WRITING
EDITING
PHOTOSHOP

CANVA

GOOGLE ANALYTICS​

WORDPRESS

HOOTSUITE

MAILCHIMP

SALESFORCE MARKETING CLOUD

SALESFORCE

FACEBOOK ADVERTISING

GOOGLE ADWORDS

MICROSOFT OFFICE

Education
University of Pennsylvania, Fels Institute of Government
Master of Public Administration, 2019

 

Coursework: Public Management, Public Communication, Program Evaluation, Nonprofit Financial Management, Economic Principles of Public Policy, Women and Incarceration, Leading Diverse Organizations

 

University of Pennsylvania

​Bachelor of Arts in Political Communication & Political Science, 2013

 

  • Summa Cum Laude

  • Member of Pi Sigma Alpha National Political Science Honor Society

  • Sports Editor, The Daily Pennsylvanian, 2012

Key Achievements

  • Launched FJP Twitter account in Sept. 2020 and developed content that was seen 3.5 million times in first seven months.

  • Under my leadership of Camp Harlam’s digital strategy, communication across the organization improved by 44%, based on client feedback

  • Contributed to the online marketing campaigns that helped elect Rhode Island Governor Gina Raimondo, Senator Mark Warner, and Senator Chris Coons in 2014

  • Graduate of the JCamp180 Training in Effective Communication, a yearlong fellowship to advance organizational capacity in online marketing

  • Graduate of the Foundation for Jewish Camp's Yitro Fellowship, an 18-month leadership development program for professionals across North America

  • Graduate of the Roswell Klal Yisrael Fellowship, a yearlong program to cultivate the leadership potential of young progressive Jewish adults from around the world

Work​
Experience​
Communications Director
Fair and Just Prosecution
​July 2020 - Present​
​​

  • Develop and implement a communications strategy for FJP and its network of more than 60 elected prosecutors to influence and shape the criminal justice policy conversation at both national and local levels

  • Research, write, and distribute op-eds, press releases, statements, and social media content; also design graphics, reports, and policy papers

  • Cultivate and manage media relationships, pitch op-eds and stories, and prepare talking points for FJP staff and elected prosecutors

  • Support and train the FJP network of elected prosecutors and their staff on interacting with the press, navigating communication with the public, and implementing best practices in their offices

​

Freelance Communication Consultant
​January 2020 - Present​
​

  • Develop and implement comprehensive digital communication strategies for nonprofit and small business clients to increase sales, strengthen brand awareness, shape brand identity, and promote events and campaigns

  • Create website content, graphics, social media posts, email copy, reports, and all other brand collateral that has led to increased engagement across platforms

​

Assistant Director
URJ Camp Harlam, Philadelphia, PA

​November 2014 - December 2019

 

  • Created and implemented a year-round marketing and communication plan, enhancing the organization's brand and strengthening relationships with the community

    • ​Community members rating organizational communication as excellent rose 44% and was 12% higher than the average among similar organizations

  • ​Hired and managed 6 supervisors, oversaw their supervision of 75 staff members, implemented a new performance management system, and provided regular feedback and performance evaluations

  • Organized and facilitated a comprehensive professional development program for 40 supervisors and 160 staff members 

  • Developed a new lead management system and conducted data analysis to track the conversion of prospective families, leading to a shift in resources and strategy for recruitment and retention

  • Partnered with volunteer board members to lead two task forces that developed strategies to address critical organizational needs around LGBTQ inclusion and Jewish teen engagement

​

Online Marketing Manager
Rising Tide Interactive, Washington, DC
July 2013 - November 2014 

 

  • Built and optimized digital fundraising and persuasion advertising campaigns for political and nonprofit clients

    • Assisted Ready for Hillary in generating 120,000 donors, 4 million supporters, and $4.5 million in grassroots donations

  • Managed client relationships and provided in-depth digital advertising analysis and planning to clients

  • Supervised and trained 5 junior employees

 

Press Intern
Obama for Pennsylvania, Philadelphia, PA
September-November 2012​

 

  • Collaborated with supporters to develop letters to the editor and op-eds that were published in local publications such as Main Line Media

  • Wrote press releases and communicated with media outlets about campaign events

  • Compiled morning press clippings about local and national campaign news that were distributed to statewide and national campaign officials

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